The Costco rollout builds on the brand’s national product launch in December, introducing a new generation of clean-label meat sticks created for protein-forward lifestyles. Unlike traditional meat sticks, Singing Pastures meat sticks are made without fillers, seed oils or artificial ingredients, offering a more intentional approach to everyday protein.
“Consumers are looking for protein snacks that do more – especially during moments like the Big Game – when people want satisfying better-for-you options they can feel good about,” said Holly Arbuckle, CEO and co-founder of Singing Pastures. “Launching in Costco is a major milestone for our brand and a powerful way to introduce the first-of-its-kind bone broth and collagen meat sticks to a wider audience.”
Unlike conventional meat snacks, Singing Pastures meat sticks are naturally fermented and slow cooked for 16 hours, a traditional process that supports easier digestion and deep, craveable flavor. Each stick provides 9-10 grams of protein and is crafted without palm oil, seed oils or artificial preservatives.
The initial Costco rollout features the brand’s Original Beef flavor. Across its broader retail and ecommerce lineup, available varieties include:
● Original Beef (made with grass-fed beef)
● Original Uncured Bacon & Pork (made with pasture raised pork)
● Juicy Pineapple Pork (made with pasture raised pork)
The launch taps into several of the fastest-growing food trends in 2026 including: ingestible collagen; bone broth-based nutrition; gut-friendly snacking; and clean protein options for GLP-1 users, fitness focused consumers and wellness-minded women.
Following Singing Pastures’ debut at Newtopia Now in August and its December retail rollout online and at Sprouts Farmers Market nationwide, the brand plans continued expansion into natural and specialty retailers, including Whole Foods Market, throughout 2026.
Singing Pastures meat sticks are currently available at singingpastures.com, on Thrive Market, Misfits Market, and at Sprouts Farmers Market nationwide. The brand’s Original Beef variety is available in 12-count pouches at select Costco locations across the Northeast.
For more information, visit singingpastures.com and follow @singingpastures on social media.
About Singing Pastures:
Singing Pastures is a women-owned functional meat snack brand redefining the meat stick category. Founded by 9th-generation family farmers in Coastal Maine, the company blends grass-fed beef or pasture raised pork with collagen-rich bone broth and collagen powder to support modern wellness needs. Each stick is fermented and slow cooked for 16 hours to deliver clean, craveable flavor. The lineup includes Original Beef, Original Uncured Bacon & Pork, and Juicy Pineapple Pork. Learn more at singingpastures.com.
